Our mission is to put our heart and soul into ‘creating active places and healthy people’. We care passionately about making a difference to our communities and it’s our people that have the most significant effect. Nobody makes a difference by being average or mediocre so our expectations are much higher than that. Our people bring ‘heart and soul’ into our places; they bring a smile and a caring professionalism that makes the difference. In our desire to keep things simple, we expect them all to be delivering outstanding customer service that will either sell a subscription or an activity, or encourage someone to return. Our value-driven behaviours quite simply demand that our people engage with our customers, enhance their experience and exceed their expectations.